Ci-Net uses Personal Information for facilitating order processing, developing enhancements to the Web Sites, marketing and promotional purposes (for example, offering the Users the opportunity to take advantage of special promotions and acquire Ci-Net products); and evaluating the Web Site usage by analyzing usage data.
The Web Sites may also contain optional surveys and questionnaires asking for information, comments, and suggestions as well as opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customize your shopping experience, and to provide advice and purchase recommendations.
We also use the Personal Information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional e-mails sent by Ci-Net or by third parties under contract with Ci-Net.
Finally, Ci-Net does research on the Users’ demographics, interests, and behavior based on the information provided to us when making a purchase, during a promotion, from surveys and from our server log files. We do this to better understand and measure the use of the Web Sites, to improve the content of the Web Sites and the services we provide to our customers. This research is compiled and analyzed on an aggregated basis.